What Will You Sell?
Now that the new year is here, Club Asteria is rolling out its newest resource: our Product Catalog!
This catalog contains thousands of products and services that are yours to resell through your member website. You won’t be working for anybody, just yourself. The decisions you make will be your own, so it’s time to start thinking about what your product mix will consist of.
Before you stock your website, it’s important to know your audience. You already have a solid idea of what your customers like, but that’s not enough to grow a business. It’s also important to look ahead to what they might also like.
How can you do this without the aid of a magic crystal ball? Talk to your customers! Sure, you can’t speak to all of them, but simple surveys can provide you with vital information.
Another great way to gather information is through email. When you send out a confirmation or thank you email, ask customers what they’d like to see on your site. Encourage their input; after all, they’re going to make the purchases.
After you review what is available on your site, you can go to the Product Catalog and begin to order for yourself at a discount or make recommendations for your friends and family. Remember that knowing your inventory is crucial to the health of your business. Many of the products we offer are in stock on a regular basis.
Research is also a solid method for discovering new markets, often referred to as niche markets. This might take some creative thinking, but when you put yourself in the place of your customers, you can begin to see what they might want to purchase and where their interests will drive them.
Whatever you promote, don’t forget that you will have to market it to customers. Weekly emails are a great way to remind customers that you’re around to help them, and they might find something to help their own business.
You can use communication on your site to create excitement. Blog entries about hot new items, and what’s on the horizon, keep your customers returning. Keeping a steady stream of information flowing will keep you on top of your customer’s mind!
Finding the right product mix requires a lot of hard work and research, but the rewards are so positive that you’ll be happy you applied yourself!
Tags: club asteria, product mix, Product Catalog