The Right Tool for the Job
You’ve probably heard me talk about the new member websites and how they’re one of the best resources available to our Club Asteria members.
Hopefully you’ve already signed up for your site, but if you haven’t, here’s the information one more time:
* We’ve created a short, insightful and informative instructional video, which walks you through setting up your site. Click this link to view it.
* A PDF of instructions is also available at this link.
Now that you have this information, it’s a really good time to get your site registered so that you can begin to use this tool the right way. Remember, “Use the right tool for the right job.”
As a marketing tool, your own website might be one of the most powerful available! The challenge is to use it the right way, but how do you achieve that?
First, remember that whatever you post on the site is going to be seen by your potential clients, so you want the contents to be error free and also informative. Keeping your audience informed makes it easier for them to purchase.
In the Age of the Internet, information has become expected from vendors and companies that range from gigantic to a one-person operation. Remember to be quick, be informative and be persuasive!
Use the right graphics and photos on your site. They should be in good taste and also memorable – you want your clients to stick around, and when they’re exploring your site, it’s helping your sales.
Remember that the Internet is growing rapidly, there are literally billions of websites out there, so make sure to include a link to your site in all of your marketing and sales collateral. Include the link in the signature of your email, on your social media pages, and on your business cards.
Feedback from visitors will help you sharpen the aim of your website, so ask for the information! You can send out quick surveys to customers – you may want to offer a discount on their next purchase for completing the survey. Use this information wisely when you’re deciding which products to spotlight.
A member website is a powerful marketing and sales tool, and it should be updated on a weekly basis. Integrating this site with your other marketing efforts will enable you to earn more income and help the overall mission of Club Asteria.Tags: powerful marketing, member website, education business opportunities, club asteria